Not to dwell on the issue of value, but I attended a lecture today from the dean of a business school. In a roundabout way, the lecture helped me explain why I love where I work. Let me explain.
Firstly, let me start with the equation that brought about this self-reflection:
Quality – Cost = Value.
The elegance is brilliant, yet, the implications are vast. If more equations were this simple, I’d probably would have done better in math during my schooling. I instantly fell in love with this idea, and in one of those “Aha!” moments, which make sense at the time, they are always more difficult to explain. Since I have a blog, why not try?
I’m an architect, and I love it. I’m bred to be technical and artistic, so I believe that’s why I love architecture. In order to realize something artistic, you must grasp the technical. Inversely, when you really being to understand something technical, you’ll likely find art. Think pictures from a microscope or Hubble telescope photos – they are beautiful. Art is infused with the DNA of our world. This is another post altogether, but it’s how I feel, and since architecture deals with this balance on a daily basis, I feel fortunate it found me.
That being said, there are many different types of architecture firms. In my area, there are at least three. Before I sought out interviews for employment, I asked around to see about their various reputations, and after viewing one firms’ work in particular, decided this is where I wanted to be. Fast forward, I’ve been here almost 3 years, and have loved it. Over that time, I’ve come to know the other architects in town, through meeting them, their work, and their clients. This equation explains why there are fundamental differences between the architecture firms in our city (and across the world).
One firm is clearly different. They are not designers, and would even say so themselves. If you want a “cheap” building, or a “cheap” architect, they are who to call. The offer low quality, but also offer a low cost, so that means their value is actually relatively high. For people who can’t discern quality in architecture, they see no reason not to work with this firm. For those who don’t see that a building has a lifetime of costs, and not just a price tag up front, this is their architect. Also understand, quality applies not only to design aesthetic, but also to service, or how much quality is associated with the process of design. It’s simple to conjure up the idea of a good designer who won’t necessarily make the process easy.
This is where the third firm comes in. They are harder to classify. They aren’t “cheap”, so their cost isn’t different than ours. The quality is where we differ. It’s not that their work is awful, because it’s certainly at least mediocre. It’s not that their service is bad, because people will repeatedly hire them. It’s that there is another facet of quality, and that is the heart behind service.
Architects can forget that we are servants, and that we serve many things: clients, the environment, the community, time (architecture is permanent), and the history of architects that come before us. The other firm fails to bring true quality to the equation because to them, architecture is a business. It’s something you sell and market, and when this is your attitude, you quickly find out that you don’t need high quality architecture to sell, you just need to sell it well. When your architect believes that something as sacred as your business or your home is commodity, then end result will be a loss of value.
That’s my interpretation of this equation. Please, post your thoughts and experiences.